Welcome to DataCenterToday!
DCT will provide an unfiltered take on business technology and its trends. The goal is to build and grow into an inclusive, trusted community; to spur innovation and evolution by keeping you informed as well as providing a safe, trusted platform to have your voice heard.
I’ve been researching and covering the Internet Infrastructure Industry for over a decade and there has been a tremendous amount of change. I started as an analyst for 451 Research/Tier1 Research in 2007, right before the massive recession and rise of cloud computing.
To give you an idea of how different things were: Amazon Web Services was niche. The industry was still trying to define cloud computing. There was no easy way to stream Netflix on a TV, let alone talk of cord-cutting. Venture Capital was being thrown at social networks with reckless abandon (check out Capazoo for my favorite salacious tale of excess).
The biggest takeaway I’ve learned over that decade is simple:
There is opportunity in times of chaos and change. The incumbents play it conservative, making it even easier to disrupt them.
I’d argue that chaos (and therefore opportunity) are at all-time highs right now.
It’s a heated political climate. The media is under fire, and misinformation is the new warfare. Trust in technology companies is at all-time lows following the Facebook/Cambridge Analytica controversy and various ethical lapses at Silicon Valley companies.
There’s also tremendous opportunity: Internet of Things, Artificial Intelligence, Machine Learning, 5G, Blockchain and more are set to shake up the technology landscape once again. I believe this is a major turning point comparable to cloud’s halcyon days.
How will this all impact data centers and cloud providers? How will this impact the people working at these data center and cloud providers? How will it impact end users?
Our aim is to be your disruption tour guide. DCT will provide a 100% independent look into all of this and more…but we’re going to be doing things a little differently around here.
We want to get rid of pay to play, disingenuous marketing hype, and a lot of other things that readers don’t like, but accept as a necessary trade-off for getting their daily info fix. Help us prove the trade-off isn’t needed.
Help us prove that insightful, useful content doesn’t have to be dry. Write me at firstname.lastname@example.org and let me know what you want to see out of DCT.
Jason Verge, Editor In Chief
P.S. we do need to eat, so we need customers (eventually) if we want to keep this going. If you’re interested in supporting our mission, reach out to Nick at email@example.com.
DCT Mission Statement
We believe that radical transparency is necessary at all times.
We expect transparency from the companies we cover – and won’t hesitate to call them out if it’s lacking. Anything less than full transparency from us would be hypocritical. We promise to be upfront about anything and everything that even potentially impacts editorial.
We will provide deep analysis stripped of pretension and posturing.
Our goal is to translate business speak and draw out the insight buried between the lines, and under marketing hyperbole. We want to help customers learn what trends are guiding digital transformation, and help vendors and service providers understand customer needs.
DCT is the voice of the community – so your content submissions are encouraged.
If you have something insightful to say, we’ll publish it. It doesn’t matter if you’re in a two-person startup or head of a conglomerate: if what you have to say is insightful, we want to give you a platform. Don’t be afraid to take a bold position, but be ready to back it up.
Content will only be rejected if it predominantly serves as an advertisement and/or doesn’t add to the conversation. You know that feeling when you click on an article that sounds interesting, only to be met with a shallow advertisement? I hate that. Any third party content appearing here has been vetted by me to ensure readers it’s not cat-fishing tripe.
Readers will know they’re not wasting their time when they click on third party content and actually read the stuff. Content writers can rest assured they’re getting meaningful reads.
We promise full discretion and protect sources wishing to remain anonymous
Those of you that have worked with me before know that I’m a salt-of-the-earth type who would die before dishonoring his word. If you’re a source that would like to be credited, know I’ll make you look like a superstar.
If you want to provide a tip or remain undisclosed, I’ll go to extreme lengths to ensure you’re protected.
I honor embargoes and NDAs.
In conclusion: we help you disrupt your industry, you help us disrupt industry analysis.
It will take a while to get our bearings in the uncharted waters of being the punk rock option in the world of research and analysis. We’re a skeleton crew by necessity, so there might be technical hiccups and grammatical mistakes here and there. We appreciate your support while we refine our content.
If you’d like to help our cause, reach out. Anything helps – share an article on social media, sound off here, or tell a friend about us.