Google is launching its Los Angeles cloud region in July. It will be Google’s second region on the west coast (Oregon is the other one) and fifth in the U.S.
In addition to giving users two availability zones on the west coast, the new region will be attractive to media and entertainment verticals. Visual effects, animation and other heavy-duty compute tasks are a perfect fit for cloud. A task like rendering requires serious compute power. It’s that dreaded task that requires thousands of compute cores for a limited amount of time. Owning all the infrastructure to enable rendering tasks would be crazy expensive. The Google Cloud LA region enables renting that infrastructure on-demand and as-needed.
While people tend to think of TV and movies, the new region will also appeal to game developers and publishers. LA is home to giants like Activision-Blizzard, who equally need serious compute.
Don’t forget: beautiful, nearby Carlsbad, CA is not only home to our editorial HQ, it’s also somewhat of a video game capital. Rockstar San Diego is headquartered here. In short, there’s plenty of media and entertainment companies in the wider SoCal area that will put the region to good use.
In terms of the Big 3 public clouds, Microsoft Azure also has a Southern California region while AWS only has an edge network location. AWS’ two west coast regions are located in Northern California and Oregon. Oregon is home to Google’s other west coast cloud region.
Google’s Plan To Attract Media & Entertainment More Than a Region
Google has also beefed up its entertainment and media offerings over the years, as it’s a key vertical for Google Cloud. The company acquired Zync Render in 2014 and Anvato, a video streaming and monetization platform in 2016.
In conjunction with the new LA region, Google also made its Transfer Appliance generally available. The device is designed to move petabytes of data easily to help with migration woes.
CloudFilestore was also introduced. CloudFilestore is targeted to studios and production shops as well as any organizations with lots of rich, unstructured content (like video editing and render farms). It’s managed file storage for applications that require a file system interface and a shared file system. Users can stand up fully managed network-attached storage with Google Compute Engine and Kubernetes Engine instances. It provides high throughput, low latency and high IOPS to enable content creation and collaboration.
On behalf of SoCal, welcome. Unless that crazy plan to split California into 3 states goes into effect – in which case LA technically isn’t in Southern California. Explain that one.